OpenAI Just Came for Google Shopping - And It’s Not Playing the Ad Game
The Breakdown:
Forget product ads and paid placements.
OpenAI just dropped a new shopping feature in ChatGPT that might actually show you what’s best, not just what’s paying to be seen.
Now, when you ask questions like “best espresso machine under $200,” ChatGPT will respond with product cards, including images, prices, star ratings, and direct links.
No affiliate links. No commissions. No BS.
Just results based on what’s actually out there.
And yeah, this looks a lot like a shot across Google’s bow.
The Details
What It Does: Ask ChatGPT for a product recommendation and get a scrollable gallery of options—complete with visuals, reviews, and real-time pricing.
Where It Starts: Fashion, beauty, home goods, and electronics are the initial focus categories.
Personalization Incoming: OpenAI will soon pair this feature with its ChatGPT memory to serve up shopping recs based on your past convos and preferences.
Bonus Features:
Trending Searches: ChatGPT now suggests queries while you type, just like Google’s autocomplete.
WhatsApp Integration: You can now chat with ChatGPT directly from WhatsApp.
Why You Should Care
Google’s shopping tab has been bloated with sponsored results and SEO games for years.
OpenAI’s approach is refreshingly simple—no paid placement, no affiliate incentives, just clean product data.
That changes the dynamics.
It’s not just about helping you shop.
It’s about who you trust to filter your world—and whether that filter is for you or for sale.
If this works, ChatGPT becomes more than an assistant.
It becomes the interface for how we search, shop, and decide.
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